(CNS)Posted Thursday February 9, 2012– 11:00am
The two-hour premiere of the ABC paranormal thriller
"The River" was a distant second in its 9-11 p.m. time slot behind CBS'
"NCIS: Los Angeles" and "Unforgettable" while the 200th episode of CBS'
"NCIS" was Tuesday's most-watched prime-time program, averaging 20.98 million
viewers.
"The River" averaged 7.59 million viewers, according to live-plus-same-
day figures released today by The Nielsen Co. Viewership dropped each half
hour. The opening half-hour averaged 8.82 million, the second 7.88 million, the
third 7.15 and the fourth 6.51 million.
However, "The River" was the most-watched program from 10-11 p.m.
among viewers ages 18-49, the group ABC, Fox and NBC target and advertisers
covet because it watches less television and is harder to reach.
Ratings for premieres are often unrepresentative of how the series will
fare because of the heavy promotion they receive and viewers who tune in who
are interested in the concept, but do not return for future episodes.
Opposite "The River" ""NCIS: Los Angeles" averaged 16.27 million
viewers and "Unforgettable" 11.86 million.
CBS was the night's most-watched network, averaging 16.37 million
viewers, winning every half hour, averaging at least 11.62 million viewers each
half hour.
ABC was second, averaging 7.69 million viewers. It also aired two first-
runs episode of the comedy "Last Man Standing" with the first averaging 7.78
million viewers from 8-8:30 p.m. and the second 8.02 million viewers from 8:30-
9 p.m.
Fox was third, averaging 6.75 million viewers for "Glee" (7.81
million), "New Girl" (6.83 million) and "Raising Hope" (4.47 million).
NBC was fourth, averaging 5.82 million viewers for a two-hour episode of
"The Biggest Loser" (6.41 million) and the drama "Parenthood" (4.63
million).
CBS also led among viewers ages 18-49, 25-54 and 50 and older, a group
it has long dominated. Fox led among viewers ages 12-17 and 18-34.
ABC, CBS and NBC all aired three hours of prime-time programming and Fox
and The CW two hours each.
The MTV documentary series "Teen Mom" was the night's most-watched
cable program, averaging 4.09 million viewers.
Copyright
© 2012 City News Service
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