By Adam Popescu, Beverly Hills Courier

Lex Larson and Louie Rubio run L.A.

Together they are Dr. Hollywood, whose hit We Run LA has emerged as the new West Coast anthem.

An homage to Randy Newman’s We Love LA, the song chronicles fast life in tinseltown, as told by Larson and Rubio. Heavy rotation on major radio stations and local love has propelled the Westside duo into the big leagues. After a few adjustments to the lyrics of their hit, Lakers Run LA was born, becoming the unofficial theme song for the championship Lakers this past season.

“It’s like a trophy,” Rubio said, referring to the honor.

“When you work that hard on something, it feels good to get recognized,” Larson said.

With Larson rapping and Rubio singing, Dr. Hollywood has created a musical sound skirting the edges of hip-hop, rock and electronica. From microphone to mixing board, in-studio, the entire musical creation process is run by Dr. Hollywood, who call themselves jacks-of-all-trades.

“We’re so hands on, once the records are finished, we put it online, we take control of everything,” Larson said.

When their hit first made it to the radio, the artists recalled their jubilation.

“It’s the best feeling in the world,” Larson said. “On a hot summer day, it’s a feel good record.”

“All the DJs, all the people in the clubs know who we are at this point,” Rubio chimed in. “Now we’re trying to expand.”

Larson, from Beverly Hills, and Rubio, from the Valley, came together at the age of 15, creating a niche for themselves in the music industry: writing, engineering, producing, and then finally getting the chance to make their own music.

“Dr. Hollywood is the culmination of all of those influences,” Larson said. “Each genre has been like a lesson.”

Right now, the crooners are doing a record called “90210,” a tongue-and-cheek tribute to the City where many still come with big dreams of fame.

“It’s got twists to it, but it’s making fun of where we’re from at the same time,” Larson alluded. “It’s a lot different when you’re from here. It’s one thing for someone not to be from here, and be disappointed—coming from different places and expecting to get discovered—we’re from BH. It comes down to talent and luck.”

Despite an image as consummate suave partiers, growing up in and around the City scene has given the young men a clear sense of identity, and a humbleness that belies their lyrics.

“Growing up in Beverly Hills, I feel I’ve seen it all,” Larson said. “Going out at night—that whole scene doesn’t faze me.”

Their new album Escape From Paradise is slated to drop by next summer. Subsequent mixtapes are being released virally with their EP available via free download at DoctorHollywoodmusic.com.