
SunAmerica founder, Eli Broad, a power player in the Los Angeles art scene and philanthropic circles, is interested in bringing his world-renowned contemporary art collection to Beverly Hills.
Broad’s intention is to open a first-class public art museum that would display more than 2,000 works from his charitable foundation and personal collection, as stated by his attorney former Beverly Hills Mayor Thomas S. Levyn, in a letter written to City Manager Rod Wood on Oct. 20.
The letter continues that Broad’s preliminary proposal would include adjacent offices for his art foundation.
Broad is suggesting the museum open on the corner of the Santa Monica and Wilshire boul-evards, across from the former headquarters of talent agency CAA, blocks from Peninsula Beverly Hills.
The Eli Broad art foundation was established in 1984 by Broad and his wife Edythe as a way to keep contemporary art “in the public domain through an enterprising loan program that makes the art available for exhibition at accredited institutions throughout the world.”
In 20 years, Broad has loaned more than 7,000 pieces to 450 museums throughout the world.
His collection includes more than 2,000 works by more than 140 artists who include Andy Warhol, Jeff Koons, Damien Hirst, Robert Rauschenberg, Agnes Martin, Jasper Johns and Roy Lichtenstein.
The collection holds more than 100 photographs by Cindy Sherman and more than 20 major works by Koons. In 2006, the foundation acquired Warhol’s Small Torn Campbell’s Soup Can.
The foundation’s current offices and private museum is in Santa Monica, it is not clear as to what it will do with the current headquarters.
The announcement to open a public museum comes one-year after Broad decided not to donate his collection to the Los Angeles County Museum of Art. Last January, he made a public announcement stating he would not donate his collection to a county museum or any other institution.