Sometimes, fashion just needs to happen without too much thought or effort. Introducing California native designer, Amber Sakai and her ready-to-wear (make that easy-to-wear) collections.

Amber has sported many hats in the fashion arena. A former model, stylist, intimate apparel co-designer of Brighdie Lingerie and co-founder of Four Girls (patented wetsuits for female surfers), her latest venture is a clothing line bearing her namesake that adds a playful and feminine spin to the eco-chic market, designed with real women in mind. “My body makeup does not fit into Prada. My arm could fit into the leg hole,” jokes Sakai, who stands six feet tall with an enviable lean and athletic frame. "Whether you’re large-busted, have a flat tush, or a long torso, my pieces are going to enhance the best part of you.”

The Amber Sakai brand, much like the designer herself, pairs a love of effortless convenience with an appetite for high-minded luxury. Her collections (all refreshingly made right here in Los Angeles) are minimal, edgy and sensual, and constructed in super soft organic textiles that can be worn alone or layered in dramatically feminine silhouettes. The designer takes a couture approach to what she considers "everyday pieces," paying close attention to all aspects of the female form and utilizing her extensive talent of design and patternmaking, to drape and embellish and accentuate a woman’s best assets. There is a no-nonsense theme in the aesthetic that speaks to the confident, fashionable and eco-conscious woman, whether she be a working professional, mother, wife, or traveler. Women who don’t have the time or the inclination for complicated or uncomfortable clothing wear her pieces.

Amber’s “Weekend” line (available in September) features a collection of easy-care pieces at affordable prices and epitomizes good value for terrific style. They’re ideal for the woman on the go; a perfect ensemble for a carry-on wardrobe, ensuring its wearer arrives effortlessly intact and pulled together at her final destination. It's the classic tunic, the well worn tee-shirt, the vampy draped top and the favorite cropped pant all rolled into one beautiful and obliging bank of wardrobe staples.
Amber Sakai redefines elegant simplicity for today's consciously modern (and busy) LA Woman.

Now available at “Church”, 7277 Santa Monica Boulevard, West Hollywood (323) 876 8887.