Posted September 2, 2010 at 6:49pm

By Brenton Garen

Beverly Hills will take part in a global shopping event next Friday night aimed at celebrating fashion and giving the industry a much-needed boost.

For full story see the print edition of The Beverly Hills Courier, or download the e-edition.

Highlights of the evening’s festivities not previously announced include:

- The first 100 guests at Gucci to sample the new Gucci Guilty fragrance receive a limited edition vinyl record of Depeche Mode’s Strange Love recorded by Friendly Fires, the featured track to the commercial directed by Frank Miller.

- Hermes of Paris demonstrates the art of scarf-tying from day to evening by Hermès scarf specialists while Harry Winston celebrates the "4 C’s" including carats, chocolate and champagne.

- At Two Rodeo, discover the latest Autumn/Winter 2010 Collection at Jimmy Choo with special giveaways and festive fare.

Judith Leiber hosts a Pretty in Purple Party with custom nail polish touch-ups, crystal or novelty design applications, and samples of the limited edition nail polish.

Vertu highlights their precious item phones with cocktails.

Vilebrequin hosts live models featuring their newest men’s swimwear collection.

- Drop by Bebe for music and have your photo snapped and posted on their Facebook page. Purchases of $150.00 or more will receive a 'glam bag', while supplies last.

Brooks Brothers introduces the new Fleece Collection for Children with stilt-walkers, live music and tarot card readings.

- Customers at Stuart Weitzman will receive a gift with purchase, while supplies last, and a chance to win a $300 gift card while previewing the store’s new Fall Collection.

- On Wilshire Boulevard, Neiman Marcus presents its Fall Trend Fashion Show; Armani Collezioni, Baccarat and La Perla Trunk Shows; David Meister and Sheryl Lowe personal appearances; and Laura Mercier private makeup consultations.

Meanwhile, Saks Fifth Avenue celebrates with “Rock Icons” makeovers, rocker hair styling, backstage style tips and will host a VIP lounge with Girls in Tech to benefit Dress for Success.

The $25 ticket includes exclusive access to the Pink Lounge, including hors d'oeuvres and drinks, as well as a deluxe gift bag.

The Beverly Wilshire's Blvd will serve up special FNO specialty cocktails and Avakian Geneve will offer customers champagne and strawberries.

- Anthropologie and Victoria's Secret on Beverly Drive join in with a cocktail party hosted by Anthropologie featuring AG Jeans fall denim looks and Victoria’s Secret offering complimentary limited edition tanks with any $60 purchase, while supplies last.

- James Perse on Canon Drive will offer after-hours shopping and beverages highlighting their Fall collection as well as Yosemite, their active wear line with a sporty design blended with signature minimalistic styling.

- At Christofle Silver on Brighton Way guests will receive a limited edition tote with 100% proceeds benefiting Aviva Family and Children’s Services.

Ten percent of FNO evening sales also benefit Aviva.