People move to Bridge-Point because of the services, intimacy, and because its like a boutique hotel in Santa Barbara, says Ann Siegel, marketing director.

Yet it’s on a quiet, safe, secluded tree-lined street in Beverly  Hills, near   Robert-son, restaurants and entertainment and minutes from shopping on Rodeo Drive and at the Beverly Center and The Grove.

The 60 independent and assisted living apartments are available in studio and one-bedroom configurations with kitchenettes and private balconies, all wired by telephone and cable service.

“People know each other and the residents and staff are like family,” Siegel said. Staff members are available 24 hours a day to proved assistance with daily-living activities as needed, and apartments are equipped with emergency call systems.

"People feel at home here," Siegel adds. "When you enter BridgePoint you are entering someone’s living room—it's charming and elegant, yet down-to-earth and comfortable, not stuffy.”

She points out that the independent and assisted living residents are not separated. "People are n't labeled, they're all mixed together. "

BridePoint residents, Siegel says, are highly educated with varied interests. There are retired executives, doctors, lawyers and people from the entertainment industry. "It's a discriminating group that likes the style and services."

These include: weekly housekeeping with linen service, beauty salon and spa, fitness center, computer room with classes, scheduled transportation for shopping, activities and doctors appointments.

What also sets BridgePoint apart is its extensive calendar of ,events and classes designed to exercise residents' mind body and spirit.

There are activities from 9:30 a.m. to the evening movie and poker classes.

• Classes in philosophy, opera and history features quizzes and trivia challenges.

• The monthly museum excursion has included a trip to the Ronald Reagan Presidential Library.

• Fitness programs include yoga, tai chi and strength and balancing classes.

• At the Monday night “Life Transitions With Shirley” residents can talk about “anything they want,” Siegel said. “These are people who want other people to talk to.”

Residents can also take advantage of Beverly Hills Adult School classes meeting at BridgePoint. Italian and Spanish have been previous offerings.

This sophisticated population also takes its books seriously, so BridgePoint has a self-run library with donated books.

Since its a resident-run facility, Siegel said, residents choose what activities and classes they want, want trips they want to take, what movies they want to see and what restaurants they want to visit. So last month they visited Brent's Deli in Northridge.

The full-service open-seating formal dining room offers a constantly-changing menu based on the opinions of the monthly resident tasking panel.

“Each month the chef creates three new items,” Siegel said. “If the panel likes an item, it goes on the menu.”

BridgePoint is at 220 N. Clark Dr. For more information, call 888-421-4772 or visit www.bridgepointbeverlyhills.com