Partners Dusty Rhodes and Dr. Fardad Forouzanpour have founded the Beverly Hills Male Medical Center, now open for three weeks, to help men confront the problems of various sexual dysfunction.

The clinic's goal is to provide a personalized assessment and treatment program for each client, rather than a one-size-fits-all approach that is usually ineffective.

At BHMMC, the doctors and staff work with each client to resolve their concerns, perform a thorough medical history and physical evaluation while maintaining a confidential experience.

The physicians and consultants at BHMMC understand both the physical and psychological effects of sexual dysfunction.

• An estimated 40 percent of men suffer from PE and ED and fewer than 10 percent choose to address it, Rhodes said.

“ED is one of the major reasons relationships end,” says Rhodes. “And there is almost nothing else that can make you feel less of a man than knowing you are not a good lover.”

• Erectile dysfunction can frustrate a man in many ways. “It kind of gets us where it hurts: right in the emotions. It undermines our self-confidence and even threatens our sense of what it is to be a man,” Rhodes says.

“Erectile dysfunction can destroy your confidence, relationship, happiness, and of course, it always affects your sexual pleasure,” Rhodes said. “This reduced self confidence will also affect everyday relations with friends and co-workers as most most men feel they do not match up to other men. The good news is that ED is treatable. You will have good sex again.”

When clients first come to the clinic they are given a full medical assessment including ultrasound, and then based on their age, weight and medications they are presently taking, they are then given a test dose of the compounded medication. It gets guaranteed results within seven to 10 minutes, and then Rhodes explains what is available and how the patient will get the medications the doctor prescribes.

BHMMC patients are often those who have tried Viagra, Cialis or Levitra with little or no results, or who don’t want to risk the side effects.

BHMMC’s medication is designed to help men get and maintain and erection for as long as they want up to three hours. Although there are several compounds in each medication. There are two main parts. The first controls the time length of the erection; the second will control the firmness.

The medication's push-button auto-applicator is fast, easy and painless, Rhodes says.

The medication is also effective for men with diabetes, those with prostate problems and who’ve had prostate cancer. But regardless of their medical condition or any medications they are taking; the treatment works, Rhodes says.

BHMMC’s approach is effective, Rhodes says because of its vasodilators along with ingestibles, sublinguals (medications that dissolve under the tongue and reach the blood stream faster than pills) and topical solutions to address the problems. Rhodes’ oldest client is 96 while his youngest is 18. The medications are safe for anyone and FDA approved.

He points out that a lot of clients come in, not because of problems, but because they want a safe and effective way to enhance their sex life—every time.

Also at BHMMC there are no high-pressure sales, hidden costs or adjustment fees.

Rhodes schedules his clients to have plenty of time to spend with them. “This is a sensitive issue. It takes some guys a lot of guts to come in. We don’t want to treat people like cattle. We want to monitor their progress and adjust the medications when we need to.

“This can be a rewarding field,” says Rhodes. “I’ve been told numerous times I've saved relationships and marriages. I've even been invited to the renewal of vows.”

Beverly Hills Male Medical Center is at 8500 Wilshire Blvd., Suite 1020. For more information, call, 310-400-MALE (6253) or visit www.-BHmaleMedical.com