For people and companies that want to give their clothes, linens and gifts the ultimate personal touch, Monogrammit is the only choice.

Seven years ago, Pamela Goese left a lucrative advertising/marketing career (she has 16 CLIOS) to buy the business, after personalizing all her favorite gifts there.

Now the 20-year-old Beverly Hills institution is  the go-to place for any monogramming needs.

Goese and her staff knew the names of Julia Roberts’ twins before anyone else because they monogrammed her baby book and gifts from friends like burp cloths, hand-dyed bibs and baby robes.

Many mornings, hotel limo drivers are lined up in front of the store to pick up the towels, pillowcases, robes, linens, spa slippers and even dog towels (with paw prints) they personalize for the the Peninsula, Montage, Four Seasons, Beverly Wilshire and others.

A recent order from Candy Spelling was for napkins embroidered with mah jong tiles. They did Elton John’s towels and robes for Natalie Cole and Shaquille O’Neal. (It took three people and a ladder to determine pinning for the right length).

Wedding and religious ceremonies seem to call for monogramming and Goese and her staff decorated Nicole Kidman and Keith Urban’s wedding linens and gifts for Tori Spelling’s nuptials. Bar mitzvah tallit bags and christening gowns are even more special when they’re personalized.

Entertainment industry work has included hats for the Desperate Housewives crew, directors chairs for American Idol, hoodies for the Wicked cast, The Pussy Cat Dolls’ pants and tops and Golden Globe and Oscar goodie bags.

Men can get their dress shirts monogrammed by the same company that personalizes virtually every shirt in the city, from local tailors, Barneys, Brooks Brothers, Turnbull & Asser, Hermés, Neiman Marcus and more.  There's even the option of a signature for those who eschew the traditional initials.

Monogrammit isn’t limited to traditional items. The store does paper liners for travel mugs, leather key chains and stylish toilet roll covers.

Goese also works with interior designers on monogramed artwork and furniture.

Choosing from classic and modern fonts in a rainbow of colors (even metalics) means clients can customize anything from an antique treasure to a new baby blanket exactly as they want it.

“All of our monogramming and digitizing is done in-house,” Goese said. “And we carefully check each piece and pay close attention to every detail to create beautiful keepsake items.”

Monogrammit is at 251 S. Robertson Blvd. For more information, call 310-652-6001 or visit www.monogrammit.com.