Vendors on Brighton Way are uniting to sponsor a special shopping event in honor of Mother’s Day from noon-4 p.m. on Saturday, May 8 catering to dads, moms and even kids.

This is the first official event of the newly formed Brighton Way Merchant’s Association.

Shops lining the quaint, charming European-inspired street in Beverly Hills will offer in-store discounts, activities for children and elegant refreshments, including champagne, pastries, and even Sprinkles cupcakes.

There will be in-store raffles throughout the day and an opportunity drawing at the end of the event featuring a Michele Oka Doner Palm Silver necklace created for the Christofle collection, an individually hand-crafted sterling silver rose ring from Pat Arelas Sterling, a new Garbo satchel from Be & D courtesy of Madison Beverly Hills, Tres chic French baby shoes from Bonpoint and a $150 gift certificate from Geox.

To qualify for the opportunity drawing, shoppers must pick up a “Passport to to Brighton Way” and have it stamped by at least five of the participating businesses throughout the day. Passports will be available the day of the event on Brighton Way.

Free two-hour parking is available at the City’s public garage at 9510 Brighton Way (between Camden and Rodeo drives).

For more information on the Mother’s Day event on Facebook athttp://www.facebook.com/brightonway.bh.